Case Studies

Driving Growth Among Gen Z and Millennial Jewelry Shoppers

I led a 3-month research initiative that uncovered key behavioral insights about Gen Z and Millennial shoppers—driving brand strategy shifts and over $10M in online sales growth for Kay and Zales.

Improving NPS Through Strategic Journey Mapping

I introduced journey mapping at Signet Jewelers to improve cross-functional alignment and elevate NPS by 20%, transforming how teams proactively address customer pain points.

Redesigning Checkout to Reduce Cart Abandonment

I led a redesign of Signet Jewelers’ checkout flow that reduced cart abandonment by 8.6% through user-centered research and iterative design.

Driving Efficiency Through Design System Unification

Unified five brand design systems into a single, scalable platform—reducing development costs by costs by 18%, and accelerating content deployment by 3+ days per release.