Hey, I am Brad
Senior UX & Research Strategy Leader Driving Business Growth Through Human-Centered Insights
10+ years in UX research, design strategy & team leadership.
About Brad
My Expertise
People & Culture Leadership
I lead with empathy and clarity—mentoring individuals, cultivating strong design culture, and building high-performing, cross-functional teams, that consistently deliver with purpose and impact.
UX Strategy
I define and execute UX strategies that align user needs with business goals—translating insights into vision, prioritization, and scalable product direction. I thrive in ambiguity, turning complexity into opportunity.
User Research
With deep expertise across B2C, B2B, and SaaS, I apply advanced quantitative, qualitative, and mixed-method research to uncover insights and drive confident, evidence-based decisions.
Design Thinking
I apply design thinking as a strategic problem-solving framework—guiding teams from ambiguity to clarity through iterative exploration, synthesis, and validation. By centering user needs and business goals, I help teams frame the right problems, generate bold ideas, and design scalable, human-centered solutions.
Recent Projects
Case Studies
Driving Growth Among Gen Z and Millennial Jewelry Shoppers
I led a 3-month research initiative that uncovered key behavioral insights about Gen Z and Millennial shoppers—driving brand strategy shifts and over $10M in online sales growth for Kay and Zales.
Improving NPS Through Strategic Journey Mapping
I introduced journey mapping at Signet Jewelers to improve cross-functional alignment and elevate NPS by 20%, transforming how teams proactively address customer pain points.
Redesigning Checkout to Reduce Cart Abandonment
I led a redesign of Signet Jewelers’ checkout flow that reduced cart abandonment by 8.6% through user-centered research and iterative design.
Driving Efficiency Through Design System Unification
Unified five brand design systems into a single, scalable platform—reducing development costs by costs by 18%, and accelerating content deployment by 3+ days per release.
Work Experience
Signet Jewelers
UX Research Manager
Led UX research across high-impact retail initiatives. Managed a distributed team of 5 researchers, shaping inclusive digital shopping experiences for brands like Kay and Zales. Delivered research that drove $65M+ in revenue growth by transforming user insights into actionable digital strategy.
Sep 2021 – May 2025
Psyma
Research Manager
Directed $1.5M in research projects for major brands like Ford and Porsche. Managed and mentored a 10-person team, executed qualitative, quantitative, and mixed-method studies, while delivering strategic insights that informed product and marketing decisions across automotive, pharmaceutical, and consumer sectors.
Jul 2018 – Jun 2021
Psyma
Associate Project Manager
Collaborated with cross-functional teams on market research and user studies. Conducted qualitative and quantitative research to guide business decisions. Pioneered innovative research techniques like eye-tracking and experiential testing.
Aug 2014 – Jul 2018
RR Donnelley
Project & Operations Manager
Oversaw project execution and $10M in digital print delivery. Led cross-functional teams, streamlined procurement, and created cost-saving strategies presented to the CEO — implemented company-wide across 70 business units.
Jan 2011 – Aug 2014
Clients Served
Testimonials
UX Researcher
Brad served as my UX Research Manager at Signet Jewelers. As a new designer/researcher, I felt incredibly supported under Brad’s guidance. He struck the perfect balance between mentorship and autonomy—offering direction when I needed it, while giving me the space to grow through hands-on experience. From day one, Brad encouraged my curiosity and provided a safe, supportive environment where I could learn and contribute meaningfully. He challenged me to think critically, supported me in refining my ideas, and championed my growth every step of the way. Brad’s deep expertise in user research methodologies, coupled with his collaborative approach, made him an exceptional leader and mentor. I learned so much from working with him—not only about research practices but also about what it means to lead with empathy, clarity, and integrity.
UX Designer
I enjoyed working with Brad on various research projects at Signet Jewelers. He is skilled at uncovering the "why" behind user actions, going beyond surface-level observations to extract meaningful and actionable insights. Furthermore, Brad has a remarkable talent for translating these insights into practical recommendations for design and development. He goes beyond identifying problems to providing concrete, user-centered solutions that lead to measurable improvements in the user experience.
UX Writer/Content Designer
Brad is one of the most impactful UX research leaders I’ve worked with. He brings a rare combination of strategic foresight, deep methodological expertise, and genuine empathy—for users and for the teams around him.
Lead Product Designer
I consider myself genuinely lucky to have had the privilege of Brad’s managerial leadership and mentorship over the last two years. I joined Signet Jewelers initially as a UX Research intern, eventually moving to a contract role, then a full time position. Brad was not only an exceptional mentor and advocate to me, but his unwavering belief in my potential was instrumental in my development and successful transition to a full-time UX Researcher.
UX Researcher
I had the privilege of working with Brad over the past three and a half years at Signet. During this time, I was able to learn from Brad’s skillset as a researcher and a leader. Brad has extensive research abilities and knowledge and can eloquently communicate key insights and recommendations to stakeholders in a way that informs and delivers significant impact.
Lead Experience Design Researcher
I had the pleasure of working with Brad for three years, during which he proved to be an exceptional UX research leader. His deep understanding of consumer behavior consistently helped our team uncover valuable insights and craft strong, research-backed hypotheses to improve our customer journeys.
XD Associate Creative Director
As my manager during my internship at Signet Jewelers, Brad played a pivotal role in shaping my growth as a researcher and collaborator. Brad fostered an environment of trust and development by consistently giving thoughtful feedback, offering support and encouragement, and always making time for my questions, even while juggling his own projects and personal responsibilities. I also learned a great deal simply by observing how Brad showed up as a teammate and researcher. He consistently championed our team’s capabilities and was instrumental in fostering a connected, supportive culture despite our remote setting. Moreover, his perceptive approach to research and ability to advocate for users set a strong example that stuck with me.